Marketing luxury brands and launching something entirely new
Career experience | Head of Brand & Marketing
As part of my role heading up brand and marketing for Iconic Luxury Hotels, I worked across a collection of prestigious luxury hotels and led major brand and marketing projects. One of the biggest was the launch of The Mayfair Townhouse, the collection's fifth hotel, where I was responsible for the brand and marketing launch across positioning, creative, digital, content, PR and collateral. Remarkably, this was delivered during the pandemic.
My Work
01
Led the brand and marketing launch of The Mayfair Townhouse in Mayfair, bringing a completely new hotel proposition to market.
02
Responsible for brand positioning, brand design, collateral, retail products, room amenities, launch planning, PR, website and social media.
03
Oversaw photography, video, social, web and print content as part of the launch.
04
Following launch, The Mayfair Townhouse featured in The Sunday Times Best Places to Stay 2021, Travel + Leisure's 2021 It List and Condé Nast Traveller's 2021 Hot List.
05
My work at Iconic Luxury Hotels also included wider brand marketing and strategic campaigns. A recruitment campaign combining careers content, social activity, employee ambassadors, referrals and recruitment events increased applications by 36%
“Debbie’s knowledge of marketing and management coached me to progress in my own career, while also helping to make significant improvements to our department. She has a very calm, collected approach to times of challenge and was always up for a laugh! If you’re looking for organisation and creativity, she’s got it all!”
Lucy Strong | Senior Marketing Executive | Iconic Luxury Hotels (former)