Cara Telemarketing wanted to generate more inbound marketing opportunities, so rather than jumping straight into campaign creation, I started with discovery and audience research. Working with key stakeholders, I developed detailed buyer personas and target audience profiles before building dedicated campaigns around those audiences. The resulting campaign strategy included landing pages, email marketing, lead magnets and supporting content.
Turning Ideas Into Action. Turning audience insight into targeted lead generation.
Stakeholder conversations helped uncover the audience, challenges, commercial objectives and opportunities.
Rather than one generic campaign, messaging and content were developed around the needs of specific prospects.
Landing pages, emails, lead magnets, blogs, white papers and supporting digital content worked together as a joined-up campaign.
Detailed buyer personas gave the campaigns a much clearer understanding of who they needed to reach and what mattered to them.
“Debbie has been a valuable freelance resource who has supported our business to develop marketing strategies which deliver results. Her understanding and knowledge have meant we have developed campaigns, quickly, which have significantly improved our inbound marketing activity. Within a short space of time, she understood our business and defined campaigns which are targeted and focused on the needs of our clients. Her ability to combine a commercial mindset with a design skill set has produced content which works to achieve the objectives we have set.”
Victoria Mulholland | Operations & Campaigns Director | Cara Telemarketing Ltd