Bringing strategy, structure and creativity together
Career experience | Marketing Manager
I joined Flowplant to establish and lead its marketing function, but the role quickly became much broader. I initiated and led a strategic planning project that brought together the business strategy, situational analysis, sales strategy and marketing plan, creating a clearer foundation for both sales and marketing activity. Alongside the strategic work, I managed the complete marketing function and remained hands-on with content, digital activity and creative delivery.
My Work
01
Set up and managed the marketing function, introducing greater structure and strategic direction.
03
Evolved the visual identity to create a fresher, more consistent and contemporary brand.
04
Combined senior-level strategic thinking with hands-on creation and delivery of marketing activity.
Initiated and facilitated the strategic planning process, producing the business strategy, situational analysis, sales strategy and marketing plan.
02
Helped create a clearer connection between commercial objectives, sales priorities and marketing activity.
05
“Debbie gave a huge amount to Flowplant over the three years she worked with us. I’d like to thank her for all the time and support she gave to the business. The door is always open and I’m sure we’ll work together again at some point in the future. I wish her every success with what comes next.”
Steve Smith | Group Managing Director | Flowplant Group Ltd