Turning an underperforming website into a working business tool
Alderholt Leadworks already had a website, but it wasn’t doing its job. More importantly, the existing enquiry form had not been configured correctly, meaning potential customer enquiries weren’t even reaching the business. I redesigned the site to create a simpler, more professional customer journey with a clear focus on generating enquiries.
THE PROBLEM IDENTIFIED
The existing website wasn't generating leads and a technical issue meant enquiries submitted through the site weren't being received.
WEBSITE REDESIGNED
A simpler, clearer website was created around the services customers were actually looking for.
Clear calls to action and a properly functioning contact process made it easier for potential customers to get in touch.
BEYOND THE WEBSITE
I also developed quote and email templates to help create a more professional journey once an enquiry was received.
“We knew our website needed sorting out but didn’t really know where to start. Debbie took care of the whole thing and made it really straightforward. She found problems we didn’t even know we had, including customer enquiries not getting through, and the new site is so much clearer and easier to use. Really pleased with what she’s done for us and would definitely recommend her.”
Phil Huckle | Owner | Alderholt Leadworks
